What is search engine optimization?

Search engine optimization definition:

To us, search engine optimization is the art and science driving the right kind of traffic to a website via the search engines organic search results.

This involves two major factors:

  • On-site factors including site structure, sitemaps, meta-data, heading tags, up to date and keyword rich content (not too rich), internal links, video, audio; anything that is actually on the site that can help convince the search engines what your site is about, and avoiding making mistakes that hinder the search engines like "Google" from preferring your site over your competitors'.

  • Off-site factors such as:

Wikipedia defines search engine optimization as:

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

If you want a longer and more detailed answer, click here: the steps to successful SEO.

    Testimonials

  • We are very proud of these actual customer testimonials, and we can provide customer references upon request...

  • "For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."

    - Local Denver Service Business

  • "As a Denver architect I was surprised to see how many new clients I receive from my online marketing. I want to expand my Internet marketing presence with Integrity, but first I need to hire more people to handle our growth!"

    - Denver Architect

  • Integrity manages my Pay-Per-Click program for the USA, the UK and Australia. We invest over $10,000 a month in our marketing and recieve over $100,000 every month in sales.

    We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!

    -International Retailer