Strategic Keyword Analysis

What is a "keyword"?

First of all, we need to understand what specifically constitutes a keyword. The term ‘keyword’ can be a little misleading. A keyword is a single word or phrase which prospects might type into the search engine. Essentially it is anything people look for online through the medium of the search engines. For example, ‘internet marketing’, ‘search engine optimization’, and ‘SEO’ are all keywords for an internet marketing firm.

How do I know what keywords are best for my business?
One of the most valuable things about a good internet marketing firm is the ability and experience to choose appropriate keywords. However, there is more to it than simply choosing the most searched for keywords. You need to be careful that you are not optimizing the site for keywords that will not help you obtain the right audience for your site. Some factors to consider when choosing keywords are the competitiveness of the keywords, the location of searches, the frequency of the searches, the inferred intent of the person doing the search, the specifics of your business, and more. Contact Integrity Internet Consulting for further information on any of these factors.

What about local keywords?
Assuming your business serves a local market, another major component of a good keyword analysis is choosing appropriate local keywords. It is often quite difficult, costly, and time consuming to optimize a site for generic keywords such as ‘internet marketing’. However, keywords targeted for local markets are often a much better and more profitable option. For example, ‘internet marketing Denver’, ‘Denver search engine optimization’, and ‘Denver SEO’ are all good localized search terms. In choosing your keywords, another important element is incorporating these local search terms. This will not only be more effective in terms of optimization, but it will also help better qualify your prospects.

What is a keyword Analysis?
An effective keyword analysis helps you determine what keywords will be the most affective based on the needs of your business.

Contact us to day to inquire about a free or comprehensive Internet marketing analysis at 303-997-3424.

    Testimonials

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  • "For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."

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    We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!

    -International Retailer