Press Releases

What are press releases, and how can they help your business?


Press releases are a way of getting news about your business or your industry online. Historically they have been used for public relations and reputation building in print media. Online they have the added benefit of helping improve your search engine optimization efforts.

Benefits of Press Releases As They Relate to Internet Marketing
  • They increases the Internet presence of your business and traffic to your site as a result of press releases presence on multiple news sites.
  • Press Releases Get Picked up by Google News, Yahoo! News, MSN News, potentially local and national news sources
  • Press releases generate keyword links back to your site, thereby improving your site’s search engine rankings.

Common mistakes to avoid with Press Releases:
  • Using "Free" Press Releases can be Expensive:
    • The real cost of press releases is not the hundreds of dollars you should pay to have them properly distributed-it's the time spent putting together a quality press release.
    • The "opportunity cost" lost because you did them wrong is also very expensive-your time is valuable so we recommend you distribute them right or do not distribute them at all.

  • Using a PR Firm
    • PR Firms have traditionally offered press releases for their customers, and while they can put together a nice and traditional press release, they usually do not do so with optimization in mind.
    • If you have a PR firm put together a press release for your business, it might be worth it to have it re-done by an SEO savvy firm like Integrity Internet Consulting. This will significantly enhance the benefit of your press releases. Of course, it will cost you extra, so next time start with us.


    Testimonials

  • We are very proud of these actual customer testimonials, and we can provide customer references upon request...

  • "For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."

    - Local Denver Service Business

  • "As a Denver architect I was surprised to see how many new clients I receive from my online marketing. I want to expand my Internet marketing presence with Integrity, but first I need to hire more people to handle our growth!"

    - Denver Architect

  • Integrity manages my Pay-Per-Click program for the USA, the UK and Australia. We invest over $10,000 a month in our marketing and recieve over $100,000 every month in sales.

    We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!

    -International Retailer