Top Pay-Per-Click-Marketing Mistakes
Pay-Per-Click marketing mistakes you need to avoid...
- Too Many Keywords Per Pay Per Click Marketing Ad Group.
It's important to target your Pay Per Click Marketing keywords to be as relevant as possible. Don't group all your keywords into one or two ad groups-splitting them up will give you more control over ad variables so that you can be as relevant as possible. You will want different ads and different types of geo-targeting per group.
- Tracking the Results of Your Pay Per Click Marketing Program.
Too many businesses throw money away on Pay Per Click Marketing without even tracking the results. We can show you how to track which keywords result in sales, leads, actions taken, or even phone calls and how to improve the profitability of your program.
- Not Separating Your Pay Per Click Marketing Content and Search Marketing Strategies.
This may be the biggest mistake of all. Content search results are not nearly as valuable as search results. If you do not know the difference you should contact us for a free consultation.
- Not Utilizing Geo Targeting in Your Pay Per Click Marketing Local or Regional Program.
We have customers that are able to profit from keywords they would never be able to profit from in a Search Engine Optimization program. Yet for many businesses geotargeting can be a wasted investment. Without the proper guidance from a Pay-Per-Click managment company you will likely make time and money wasting mistakes.
- Not Considering a Search Engine Optimization Strategy.
Of course, many businesses need to implement a Pay Per Click marketing program alongside a Search Engine Optimization program (otherwise known as SEO). Search engine optimization is often less expensive than Pay-Per-Click (PPC) marketing.
- Spending Too Little on Pay-Per-Click Marketing.
A $200/month budget may work well if your clicks are $2 or less, although you will still max out at as few as 3 clicks per day. If your cost per click is more than $2 then you need to spend more or you will not receive enough traffic to know whether or not your program is working for you.
- Using a Pay-Per-Click Management Company That is Not Transparent.
The Yellow Pages, Reachlocal and others are guilty of this practice. In some cases they are trying to hide where your clicks come from or how much of your budget is going towards clicks vs. in their pockets. Other times they have proprietary programs that are supposed to improve your results, without giving you the answer to "how?" so that you will not fire them and do it yourself. - Not tracking your Pay-Per-Click program at a conversion level
Most PPC customers and management companies do not track their programs at the conversion level. They simply track "clicks" or "impressions". With the right technologies you can track which keywords are leading to conversions and maximize your profits.
For a FREE Internet marketing analysis call us today at 303-952-0844.
- We are very proud of these actual customer testimonials, and we can provide customer references upon request...
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"For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."
- Local Denver Service Business
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"As a Denver architect I was surprised to see how many new clients I receive from my online marketing. I want to expand my Internet marketing presence with Integrity, but first I need to hire more people to handle our growth!"
- Denver Architect
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Integrity manages my Pay-Per-Click program for the USA, the UK and Australia. We invest over $10,000 a month in our marketing and recieve over $100,000 every month in sales.
We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!
-International Retailer