Pay Per Click Marketing

Free advice on Pay-Per-Click Marketing Strategies:

Simply put: MOST of the Pay-Per-Click marketing campaigns we see are poorly implemented, resulting in wasted time and money.

Who can you trust implement a Pay-Per-Click (PPC) program for you? Visit our Pay-Per-Click management page to learn how to pick the right firm to manage your Pay-Per-Click program.

What is Pay-Per-Click marketing and what are themost common mistakes we see people make when implementing Pay-Per-Click marketing themselves?

Pay-Per-Click marketing is an advertising program offered by Google, Yahoo!, MSN and others where an advertiser can write ads and choose where on the Internet they want those ads to appear. They can appear on the search results of search engines, or on other pages where the content on the page is relevant to the advertiser's ads. For example, if a business sells digital cameras on a e commerce site, they can choose to have an ad appear on Google when someone searches for 'digital cameras', 'cameras', 'digital photography', etc. When someone searches 'digital camera' on Google, the advertiser's ads will appear in the "Sponsored Links" section of the search page.

The advertiser chooses how much they are willing to pay for a “click” on their ad to their website or landing page. The advertiser is not charged to appear on a search result, only if their ad is clicked on. The higher an advertiser bids for their keywords the higher they may appear on the results. There are other factors that affect how much you will pay per click, including click through rate and relevancy.

Advantages of Pay-Per-Click marketing:

  • Immediate Results

    You can have your ads up in matter of minutes, and at any time add keywords or ads to your program or programs with immediate placement.

  • Targeted Pay-Per-Click

    Using keywords you can target the types of searchers you want to attract to your website, and where you want those prospects to be from geographically.

  • No Charge Unless You Get Clicks

    You do not get charged for impressions or searches-you are only charged when someone clicks on your ad.

  • A Well Implemented Program Can be Profitable

    Depending on your products and/or services, and how well your program is implemented a Pay Per Click (PPC) program may be very profitable for your business. However, a poorly implemented program is likely to only make money for the search engine.

  • Two Advantages of Pay-Per-click Over Search Engine OptimizationSEO):

    • IP targeting can help you get in front of prospects for which SEO would not be cost effective

    • The various “content networks” can help with social networking

      and drive inexpensive clicks to your site through the Google, Yahoo! and others.

What are the top mistakes Pay Per Click (PPC) advertisers make?

Click here for the top PPC mistakes.

Call today to speak with one of our Internet marketing consultants-303-952-0844.

    Testimonials

  • We are very proud of these actual customer testimonials, and we can provide customer references upon request...

  • "For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."

    - Local Denver Service Business

  • "As a Denver architect I was surprised to see how many new clients I receive from my online marketing. I want to expand my Internet marketing presence with Integrity, but first I need to hire more people to handle our growth!"

    - Denver Architect

  • Integrity manages my Pay-Per-Click program for the USA, the UK and Australia. We invest over $10,000 a month in our marketing and recieve over $100,000 every month in sales.

    We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!

    -International Retailer