Blogging

How can blogging help your business?

The answer: It depends on your business goals and your target market.

The best way to find out how blogging may help your business is to contact us for a Free 7 Point Business Internet Marketing Analysis at 303-952-0844, or fill out our contact form.

While a blog can be a good way to generate traffic to your website by enhancing your search engine optimization efforts, it is better utilized as a means for you to engage with your potential prospects and current customers with current advice on topics they may be interested in like industry news, legal issues and other current events.

In fact, one of the great things about blogs is that the search engines love them, and you can easily update them to reflect news events that affect your business and your industry.

Your blog will be competing against a host of other blogs and press release organizations, and depending on how competitive your market is, you may or may not significantly increase your search engine optimization results from blogging.

Some of you may have heard that blogging will bring your website to the top of Google or Yahoo!, and that you just need to “blog, blog and blog more”-link to your site and watch it rise to the top.

This may work in less competitive markets for less competitive keywords (like “rodent racing”, as Peter Kent always says), but it is not sufficient for a competitive market like Real Estate, Insurance, Lawyers or other competitive Internet marketing verticals.

The fact is that you may need to generate tens, hundreds or even thousands of links to your site if you are going to win the battle to get to the top of Yahoo! or Google for search terms that are important to your business.

One quality link from your blog will probably not do the trick.

The moral of the story is; keep on blogging if you want to, but don’t expect miracle placement for your website as a result.

There are other things you can do that will generate higher rankings on Google and Yahoo! that are much more efficient. Contact us for a Free 7 Point Business Internet Marketing Analysis to find out which strategies will work best for your firm.

    Testimonials

  • We are very proud of these actual customer testimonials, and we can provide customer references upon request...

  • "For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."

    - Local Denver Service Business

  • "As a Denver architect I was surprised to see how many new clients I receive from my online marketing. I want to expand my Internet marketing presence with Integrity, but first I need to hire more people to handle our growth!"

    - Denver Architect

  • Integrity manages my Pay-Per-Click program for the USA, the UK and Australia. We invest over $10,000 a month in our marketing and recieve over $100,000 every month in sales.

    We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!

    -International Retailer