Articles About Using Social Media as a Marketing Tool

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Here is an article about using social media as a marketing tool written by Dan Stratford:

At Integrity internet consulting, we do not believe in hype-we believe in utilizing tools that help you reach your goals. Many business owners, marketing decision makers and even professional marketers make the mistake of jumping into the latest fad with both feet, only to find...nothing. No return on their investment of time and/or money.

To be fair, there are profitable ways to market your product or service using social media as a marketing tool. However, you need to follow some basic steps before you begin to spend time and/or money on social media marketing programs.

Step one:

Like every other business decision, before you talk about marketing you need to fully understand your business goals. Obviously we cannot cover all of this here, but before you get started on any marketing campaign that sounds really cool or exciting, please do yourself a favor and go back to square one.

Step two:

What are your marketing and sales goals? Again, cannot go too deep into this. After all, we want to get to social media marketing for your business, not go through business 101.

Step three:

Who is your target market? Do they know you already because you are like Coca-Cola? Do you have brand awareness? How would someone go about finding you, and what could or would trigger that initiative?

Step 4:

Take the above information and think about how you could apply social media marketing strategies to your marketing program.

Important things you need to “know” about using social media as a marketing tool:

  • Chances are that the just tweeting or setting up a Facebook fan page is not going to do much for you without having a plan that integrates them into an overall goals based strategies.

  • Some strategies are going to take time to have an effect.

  • Some programs may produce immediate results.

  • Like all marketing programs; you need to define your expectations, measure the results, and re-adjust expectations and/or your efforts continuously.

  • While social media marketing can used as a tool to help with search engine optimization, if your market is competitive at all it is unlikely to make a huge difference with your search engine rankings without many other factors being addressed.

Of course, our goal is to earn your trust, earn your business, and help you succeed with your marketing efforts so you will continue to do business with us and refer us to your friends and business associates.


Call us today for a free consultation at 303-952-0844 and we will answer your questions with honesty and integrity.

    Testimonials

  • We are very proud of these actual customer testimonials, and we can provide customer references upon request...

  • "For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."

    - Local Denver Service Business

  • "As a Denver architect I was surprised to see how many new clients I receive from my online marketing. I want to expand my Internet marketing presence with Integrity, but first I need to hire more people to handle our growth!"

    - Denver Architect

  • Integrity manages my Pay-Per-Click program for the USA, the UK and Australia. We invest over $10,000 a month in our marketing and recieve over $100,000 every month in sales.

    We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!

    -International Retailer