SEO by Integrity Internet Consulting
Looking for an SEO consultant you can trust?
We promise to honestly answer your SEO questions:
- What is SEO?
- What are the benefits of SEO?
- How can I know if SEO will help me grow my business?
- What are the essential steps to SEO?
- How can Integrity help me with SEO?
- Why should I choose Integrity Internet Consulting’s SEO services over others’ SEO services?
What is SEO?
Wikipedia defines SEO as:
The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
If you want a longer and more details on SEO, click here: the steps to successful SEO.
What are the benefits of SEO?
If you offer a product or service that people are looking for often enough, then SEO can help you grow your business by putting your web site at the top of Google, Yahoo! and other search engines where those searchers will find your web site. If your web site is well designed the results of SEO can be a significant increase in leads, sales, revenue and profits for your business.
How can I know if SEO will help me grow my business?
To find out how beneficial SEO may be for your firm you need to understand the following:
How are people searching for your products and services?
With careful research you can find out what keywords people are typing in on Google, Yahoo! and other search engines so you will know which terms to utilize for your SEO program strategy.
How many times people are searching for your products and services in the area where you offer them?
If only 25 searches a month are performed for what you offer, SEO may not be the answer. Of course more and more searches are done every day for information, products and services-and the fastest growing search has been local search for the last 3-4 years. For example, there were over 20,000 online searches just last month for a beauty salon in Denver. Nationwide there were over 5 Million searches last month for an attorney.
How competitive is your SEO market?
Attorneys, insurance companies, real estate companies, finance and travel businesses may pay tens of thousands of dollars a year to keep their sites better optimized than their competitors’ sites. Since SEO is market driven, and most other types of businesses have been late adaptors, SEO will be profitable for your business-if it is done by a reputable SEO specialist.
The bottom line is that SEO can be very profitable for you, but only if you can find an honest and reputable SEO company that offers comprehensive SEO services.
What are the steps to SEO?
We often divide SEO into two categories; on page SEO and off page SEO. Both take very specific knowledge and experience in order to have desirable results.
SEO Keyword analysis
This is the research process of SEO where you discover which keywords prospects are utilizing to find businesses that offer your products and/or services. It is also important to discover the KEI or “Keyword Effectiveness Index which answers the questions:
How many times are searches performed with the keywords?
How competitive is the keyword phrase?
SEO Competitive benchmarking.
SEO competitive benchmarking is the research process of finding out not only who is ahead of you for your most desired keyword placement, but how are they getting there? What is the quality and quantity of their on-page SEO and off-page SEO?
Competitive benchmarking is an important step in determining what you should be investing in your SEO strategy. For example, if you wanted to optimize your sight for the keyword “rodent racing”, simply adding the keywords to your site may be all that is required of your SEO strategy, because no one really cares to compete for that search result. However, your competitors for Real Estate Denver may have hundreds of pages to their site and hundreds or even thousands of links to their site. A benchmarking analysis can help you make certain you are not over charged for your SEO services, or that you are not putting too much or too little time into SEO yourself.
- On-site optimization SEO:
- Content quality
- Content quantity
- Meta-tag development
- Continual content development-
With on-page SEO, it is not just what content you put on the web site but how you put the content on your site. Not only do the correct keywords need to be utilized, but they have to be placed in the content and the meta-tags in the right places and with the appropriate density for SEO to be effective. Too much, too little or poor placement can lead to wasted time and/or money, because the site will not move to the top of the search engines.
SEO is not usually a one-time activity; to get and keep results, site changes, site additions and site updates need to be done on a continual basis.
The more competitive your market is, the more frequently these additions and changes need to be made for SEO to work.
- Link quantity
- Link quality
- Continual link development
Off site SEO is the process of developing hundreds, thousands and sometimes hundreds of thousands of links from other web sites to yours. Again, off-site SEO is as much about quality as it is about quantity. Links have to be set up on the best possible sites, in the best possible format, and with the best possible content. If you do not do this better than your competitors, then they will likely always be above you.
The more competitive your market is, the stronger your link building campaign needs to be for successful off-site SEO. Like on-site SEO, off-site SEO needs to be enhanced on a regular basis.
What makes Integrity Internet Consulting the right choice to implement my SEO?
The short answer: It’s in our name: "Integrity"
The longer answer:
We pride ourselves on our honest approach to SEO. We see our customers at church (a few of our customers ARE churches!), we see them socially, about town, on the slopes and we utilize their services whenever we can. Our customers greet us with a smile and a hand shake in the Colorado community and around the country.
Like you, we are solicited regularly by salespeople trying to sell US Internet solutions-including SEO. It is usually a person reading a script with words “Google” and “Yahoo!” or “eBay” in them, hoping we will shell out a few hundred dollars just to try something.
Like many business owners, you may have already wasted money on SEO related Internet programs that did not quite live up to the promise, or worse; were downright scams.You are not alone. Our customers trust us because they know we will help them avoid the mistakes they or others they know have made in the past, and target SEO strategies that will help them succeed.
Integrity Internet Consulting will help you avoid the Internet marketing programs that do not work, while developing a successful SEO strategy for your business.
Call us today for a free 15 minute consultation, and we will help you get on the right track so you can experience the ROI your deserve from Internet marketing.
