“How can I find a Legitimate Internet marketing consultant that will not waste my time and money and actually help me implement a successful Internet marketing program?”

We suggest you look for the following Internet marketing qualifications:

  • Internet marketing Track record
    Successful Internet marketing in your industry or equivalent
    • In a market as competitive as yours?
      Different markets have different levels of competitiveness. Denver is probably more competitive than Wichita Kansas, Los Angeles is probably more competitive than Denver, and a nationwide program is probably more competitive than any city. Of course, this is dependent upon your particular product or service. If your Internet marketing solution provider does not have experience at the level you need, you might be taking a big risk.
    • With a product or service as competitive as yours?
      In the Internet world, different products and services have different levels of competitiveness. A personal injury attorney Internet marketing program will probably require a lot more expertise than a landscape contractor. If you hire a Internet marketing expert that does not have successful experience in your industry or equivalent you may be taking a big risk.
    • Have they been and will they be in business? Do they have references?
      Asking for references can help you answer these questions.
      Be careful here though, just because a big company offers you a Internet marketing solution does not mean they can implement a successful Internet marketing program. They also need to be able to address the the first two questions in this section.
  • Transparency is Vital
    You don’t ask people to give you money without telling them on some level the details of what you are going to do for them, do you? Even if you do, don’t be the victim of that with your Internet marketing program:
    • Your expert needs to track and share the work they are doing.
    • Your expert needs to track and share the results.
      Not just clicks and impressions-but rankings and conversions.
    • Watch out for “Internet marketing” or “search engine marketing” strategies that do not separate out pay per click and SEO results. Many companies utilize this program to hide the fact that they do very little in the way of SEO and just spend some of your money on pay per click hoping that will appease you. You need to know if both, neither or one of the programs is working for you so you know where your strategies may need to be adjusted.
    • Tracking and sharing conversion information.
    • Tracking just clicks and impressions is an ancient strategy in the world of Internet marketing. You need to know what efforts are generating leads and/or sales for your business. There are tools for this, and they should on some level be implemented for your Internet marketing program.
  • Do they offer you any kind of exclusivity?
    • If an Internet marketing expert is telling you and 15 of your competitors that they will get you to the top of Google, they are probably misleading someone. There are only 10 organic spots, 10 sponsored spots, and 10 local spots. Exclusivity should be limited to 1-5 in your market.
  • How much should I invest?
    • Watch out for “canned” Internet marketing programs. While there is some benefit to having experience in your market, every business has specific needs and each Internet marketing will be different.
    • A customized program will help to ensure that you do not waste your time and money by spending too much, or spending too little and getting no results.
    • We have some customers spending a few thousand dollars a year, and some customers spending over $250,000 per year. The important thing is that they are profiting from their Internet marketing investment.
For help developing your Internet marketing program; contact us today for a 7 Point Free Internet Marketing Analysis.
You may also call us anytime at 303-997-3424.

    Testimonials

  • We are very proud of these actual customer testimonials, and we can provide customer references upon request...
  • "For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."

    - Local Denver Service Business

  • "As a Denver architect I was surprised to see how many new clients I receive from my online marketing. I want to expand my Internet marketing presence with Integrity, but first I need to hire more people to handle our growth!"

    - Denver Architect

  • Integrity manages my Pay-Per-Click program for the USA, the UK and Australia. We invest over $10,000 a month in our marketing and recieve over $100,000 every month in sales.

    We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!

    -International Retailer