Denver Search Engine Marketing

What is search engine marketing, and how can it help you grow your Denver business?

Search engine marketing has historically encompassed 2 Denver Internet marketing strategies:
We often hear people who are new to the idea say “Pay Per Clip” or “Paper clip”. That’s kind of like saying “expresso” instead of “espresso”. Just like the coffee shops we are glad you are considering a new way of doing things, we are glad you are considering search engine marketing in Denver, but now you know the correct vernacular.

Let’s get back on topic:

We could also argue that “Google Maps (or Google Local)”, Yahoo! Local & MSN Local, which we will refer to generically as Google Maps for the purposes the topic of this page, should now be part of your Denver Search Engine Marketing (SEM) strategies.

We are not including online Yellow Pages like Dexknows.com or Superpages.com in this group. Nor are we including vertical search directories like Lawyers.com, Business.com, etc. Some of these websites are implementing more search engine marketing technologies, but historically they have been “topic” or “heading” driven.

So now we could classify Search Engine Marketing as encompassing the following:
To learn how to make the most of these search engine marketing strategies for your Denver based or “anywhere” based business, contact us for a Free Internet marketing Analysis by filling out the form on the right side of this page or by calling us at 303-997-3424.

The important thing to remember is that while Pay Per Click marketing, Search Engine Optimization and Google Maps marketing are all part of Search Engine Marketing, there are key differences and specific strategies for utilizing all three.

For more details on these topics, click the following links:
Key Differences Between These Search Engine Marketing Strategies:
  • Where do people “click”?
    • 60-90% of the traffic driven to websites is through the results acquired through search engine optimization
    • Up to 30% is driven via Pay Per Click marketing
    • Up to around 10% is driven via Google maps
  • Does utilizing one influence the others?
    Many people think that by paying Google to be at the top of their Sponsored Results they will get better results from the other 2 search engine marketing strategies.
    Let us be clear: we have heard of no evidence that on Google PPC will will influence your rankings on the optimized or Google Maps portion.
    However, there is evidence that by being in all three spots on the first page of Google or another search engine you will increase the likelihood that you may get more clicks on your website overall (by a factor larger than 2 or 3) due to the domination of the page and the branding it gives your business.
  • Which one is the “best”? To which one should you apply more effort?
    The short answer is: “It depends”.
    The longer answer:
    Search engine optimization is often considered the “Holy Grail” of search engine marketing in Denver and around the world, but PPC actually has some advantages over SEO, and Google Local or Google Maps is becoming more and more important.

To learn more about these search engine marketing strategies for your Denver business visit one of these pages, or contact us via the form on the right side of this page or by calling one of our leading Internet marketing consultants for a Free Internet marketing analysis at 303-997-3424.

For more details on these topics, click the following links:

    Testimonials

  • We are very proud of these actual customer testimonials, and we can provide customer references upon request...

  • "For the $500 a month we spend in Internet marketing with Integrity Internet Consulting we generate over $10,000 in monthly revenue - plus residual revenue."

    - Local Denver Service Business

  • "As a Denver architect I was surprised to see how many new clients I receive from my online marketing. I want to expand my Internet marketing presence with Integrity, but first I need to hire more people to handle our growth!"

    - Denver Architect

  • Integrity manages my Pay-Per-Click program for the USA, the UK and Australia. We invest over $10,000 a month in our marketing and recieve over $100,000 every month in sales.

    We have now begun to implement a Search Engine Optimization program for a fraction of the PPC investment and are very excited to see the results!

    -International Retailer